国货“出圈”,稳居Z世代消费者心中的“C位”

发布时间 :2023-09-28 18:10:00
阿财数据控【国货“出圈”,稳居Z世代消费者心中的“C位”】近期,不少国货品牌迎来了“泼天的富贵”。据相关报告显示,“国潮”已成为主流的消费风尚。对比10年前,国潮热度增长超5倍,Z世代消费者贡献了超七成的国潮消费。戳图,看看国产品牌如何赢得Z世代消费者的心!China's domestic brands have made a strong comeback, thanks to the emergence of new channels such as internet marketing and social media, as well as their ability to innovate at an incredible speed. The trend, known as "guochao" in Chinese, sees storied brands reinventing themselves with crossover and ancillary products to entice Gen-Z consumers.

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